The following billboard ads were all over the U.K. a month or so back, Paul Sackey, Steve Borthwick and Shane Williams,in different rugby style poses, all apparently starkers except for a thong (later removed by retouching the photos). I was struck by the quality and sheer impact of the shots. The press and poster campaign-"Innergear 6 Nations Rugby" was created for Powerade by: Creative agency Mother Copywriter Mother Art director Mother Planner (creative agency) Mother Media agency Vizeum Media planner Nick Halas Photographer Alan Clarke Photographer's agency Webber Represents Retouching company Bayeux But there's more to the campaign than the billboards, the Powerade website features a video that takes you behind-the-scenes at the photography shoot with exclusive interviews from Paul Sackey, Steve Borthwick and Shane Williams detailing how the Speedmachine, Bulldozer and Playmaker felt about getting their kit off! See it by clicking on the link at the end of this p...