Skip to main content

POWERADE RUGBY'S INNERGEAR Campaign

The following billboard ads were all over the U.K. a month or so back, Paul Sackey, Steve Borthwick and Shane Williams,in different rugby style poses, all apparently starkers except for a thong (later removed by retouching the photos). I was struck by the quality and sheer impact of the shots. The press and poster campaign-"Innergear 6 Nations Rugby" was created for Powerade by:

Creative agency Mother
Copywriter Mother
Art director Mother
Planner (creative agency) Mother
Media agency Vizeum
Media planner Nick Halas
Photographer Alan Clarke
Photographer's agency Webber Represents
Retouching company Bayeux

But there's more to the campaign than the billboards, the Powerade website features a video that takes you behind-the-scenes at the photography shoot with exclusive interviews from Paul Sackey, Steve Borthwick and Shane Williams detailing how the Speedmachine, Bulldozer and Playmaker felt about getting their kit off! See it by clicking on the link at the end of this post.
Paul Sackey Ad Shane Williams Ad Steve Borthwick Ad



VIDEO LINK:

http://www.poweradegbrugby.com/Page/Campaign.aspx

RELATED ARTICLE:
Naked Olympic athletes star in Powerade campaign

Comments

Popular posts from this blog

Alan Moore's Essay: Sexism in Comics

I "borrowed" the following scans and text from mechanicaljewel at Live Journal.com. I fondly recall the comic, "The Daredevils" from which they are lifted, it featured reprint comics and new editorial and comic-strip material, notably "Captain Britain". I thought it deserved to go 'viral'. To read the text click on each scan for the larger version.

Invisible Girls and Phantom Ladies: How far have we come?

Back in 1983, Alan Moore wrote a 10-page article on the portrayal of women in comics and the presence/lack thereof of female creators. It was serialized in Marvel UK's The Daredevils #4-6.

It's really interesting to see things like this, written 25 years ago, and to address the question 'how far have we really come?'










British Marvel Apes Colour Pictures

These images were printed on the back cover of Marvel's "Planet of the Apes" comic which was published in the U.K. from October 1974 to February 1977 when it was merged into the "Mighty World of Marvel" weekly comic. The U.K. Apes comic also included some interior black and white text and photo features about the Apes T.V. series that were never published in the U.S. edition of the magazine. I will scan and post these extra text features at a later date...